He distills his life's work into a single, provocative phrase: "I live life for a living." This perspective challenges the traditional view of success and work, offering a candid look into the mindset of a man born into significant wealth and determined to live life on his own terms.
Kiddwaya's perspective is rooted in the freedom afforded by his family's wealth. He is unapologetic about defining his "occupation" as a "man of leisure." In a recent podcast appearance, he detailed his daily routine, which stands in stark contrast to the typical 9-to-5:
1. His work involves waking up and choosing a destination, a different city or country.
2. He travels with friends ("boys and girls") to "drink, eat, and party," and then repeats the cycle.
For Kiddwaya, this cyclical pursuit of enjoyment and travel is his job, a lifestyle made possible by his father's success. He openly admits he is "not interested in working," viewing the traditional corporate path as unappealing. This radical honesty is a core part of his freedom, he rejects the pressure to claim a more conventional, business-oriented profession (like oil and trade) for the sake of public approval.
While his public pronouncements emphasize leisure, Kiddwaya also highlights a less obvious, yet demanding, aspect of his life: the hard work of managing his privilege and reputation.
He argues that a random person with unlimited funds and fame would likely "not survive a day" without succumbing to the associated pressures and temptations. For him, true freedom isn't just about spending money; it's about the discipline required to maintain a good name. He frames his efforts as crucial for ultimate freedom.
He works diligently to keep his personal life scandal-free, citing the difficulty for someone of his age, status, and looks to maintain a clean public image.
Living as a rich man's son, he says, is "difficult," involving constant decision-making under intense public scrutiny and the pressure to uphold his family's reputation.
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