Portable's Strategic Move: Back to School for Music Business Mastery

Nigerian street-pop sensation, Habeeb Okikiola, widely recognized as Portable, has announced a significant and strategic decision in his career, a return to school.

The "Zazu Zeh" crooner isn't slowing down his music hustle, but rather intends to leverage formal education to strengthen his understanding of the music business.

This move signals a pivot from focusing solely on performance to acquiring the business acumen necessary to thrive and sustain success in the highly competitive Nigerian and global music industries. 

By gaining deeper knowledge of areas like music rights, royalties, contracts, and financial management, Portable aims to ensure his artistic success translates into long-term commercial prosperity.

His return to the classroom underscores the growing recognition among artists that success requires more than just talent, it demands a solid grasp of the economics and operational frameworks that govern the entertainment ecosystem.